As digital technology continues to advance, customers are demanding greater speed, convenience, and responsiveness from companies. In fact, according to
PwC, 73% of buyers now see customer experience as a key factor in their purchasing decision.
In the modern environment, getting customer experience right is the key to winning new business and enhancing loyalty. At the same time companies are under great pressure to cut costs. They are left in a situation where they have to deliver a better service for their customers while reducing expenditure and protecting margins. Digital transformation is one way of achieving this.
By leveraging the efficiency of automation and digitalization, companies are able to do more with less. Meanwhile, redirecting employees from routine tasks to more high-value areas of the business, can increase productivity further and drive revenue growth.